Search engine giant Google will unveil its 'Shoppable
Hangout' in the country on January 20, which will allow users to interact with
each other and shop online simultaneously. Google has partnered with e-Commerce
Myntra.com and Bollywood actor Hrithik Roshan to bring Shoppable Hangout on
Google+ to India, a statement today said.
Google+ Shoppable Hangout On Air enables up to 10
people to interact with each other on a multi-person video chat that is
broadcast live to millions online, while allowing all the viewers to
simultaneously shop, chat and comment. Also read: Google, other big cos to pay
to use San Francisco bus stops Using this Hangout, designers or retailers can
publicly broadcast a multi-person video chat about their products while
customers simultaneously browse through the exclusive catalogue. "The
Shoppable Hangout will provide users with a brand new online shopping
experience, which will be like shopping Hrithik's clothing line with him at
your side, except from participants' living rooms,"
Google India Industry Director Nitin Bawankule said.
Besides products hosted on Myntra.com, the Hangout will also feature Hrithik's
clothing line, HRX. It will allow fans to shop and chat with Hrithik online.
"Marrying the power of technology, social media, and e-commerce, we will
provide our customers a novel, more personal, and interactive way to shop
online on Myntra.com," Myntra CMO Vikas Ahuja said. Roshan said he will
use the opportunity to interact with his fans and shoppers to showcase his
clothing line.
Courtesy: moneycontrol

