After
introducing popular BBM to Android and iOS users, BlackBerry Limited today said
it will partner handset makers from India, like Micromax, Spice and Zen, other
nations to pre-install the popular messaging app on their smartphones.
With the BlackBerry Limited BBM app coming pre-installed, users
can directly engage with other BBM users without having to download the app or
incurring download charges.
"BBM will soon come preinstalled on a variety of
Android-based smartphones from leading OEMs across Africa, India, Indonesia,
Latin America and the Middle East," BlackBerry Ltd said in a statement.
Beginning next month, Android smartphones from Be, Brightstar,
Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen
will include BBM preinstalled, it added.
BBM will continue to be available as a free download from Android
app stores, including Google Play.
"It is clear that smartphone customers see BBM as a must have
app for active conversations. The uptake we have seen for BBM since the launch
on Android and iPhone is amazing," BlackBerry Executive Vice President
(BBM) Andrew Bocking said.
BBM is already available pre-loaded on Micromax's Canvas Turbo and
will now be preloaded in the entire forthcoming range of Canvas phones.
BlackBerry today also launched its BBM Channels, which will allow
brands to engage with people
and communities.
Courtesy: financialexpress.com
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