Canadian
handset maker is betting on the apps ecosystem to turn around its fortunes with
free and discounts on apps across categories like games, music and productivity
for users of its BB10 platform.
"BlackBerry is kicking off the winter festive season with a
variety of offers on some of its most popular apps on the BlackBerry World. The
offers will roll out throughout the month of December 2013," a BlackBerry
spokesperson told PTI.
He added that the offer would be available to users of handsets
like Q5, Q10, Z10 and Z30, which run on its BB10 operating system across the
world.
The company does not disclose the number of its users.
Under the first offer, BlackBerry will offer one free apps each
day between December 1 and December 25.
"One free app per day from the likes of Angry Birds,
Pacemaker and Monopoly would be available for free download for a 24 hour
period," the spokesperson said.
Under the second offer, BlackBerry will launch its 'Hello Winter USD
0.99 Sale', where content will be offered at the discounted price during the
entire month of December.
"BlackBerry World has over 1,40,000 apps for BB10 OS. India
in particular has been a robust growth market for us from an apps standpoint,
so I am confident that we will see tremendous traction with these offers,"
the spokesperson said.
According to sources, 27-30 per cent of its sales in India is of
devices powered by the BB10 platform.
In India, the four BB10-powered devices are priced between Rs 22,000
and Rs 44,000.
The Canadian firm has been facing stiff competition from other
smartphone makers like Apple and Samsung as sales have declined over the past
few months.
It is now placing big bets on apps, including taking its popular
messaging service BBM to other operating systems, aimed at raking in additional
revenue in the coming months.
Source: financialexpress.com





