What Google thinks SEO is and should be ..

Google is no doubt influencing the total web world and the SEO world is suffering from the new updates that it has implemented. Once according to it article submission, directory links were good and were considered while ranking a site. Now it has rejected considering them. Not only that, reciprocal even one way links have also been rejected while valuing a site.

Now another incident has been seen.. Google Webmaster.  Regularly site owners are getting warning mails specifying unnatural links have been detected that would hamper the ranks as well as site.

All the site owners are not doing unethical practice. Even they are not aware of black hat technique. Then why are they getting such warning mails? If we perform a back link research for any well known site we will find many links have been made from article and directories.  One way or we may say 3 ways links are also there in the list. These are all we find from the list. They all were considered valuable and worthy 2 months ago. Now they are all spammy, worthless and unnatural. What a fun!!!

Does not it mean Google is forcing SEO world to change their work pattern? If so then a site owner has to appoint SEO team to work constantly on his site. Not only that, SEO team has to get the old links removed and work on new link strategy. Old links, old pattern will be abandoned and new method will be adopted. After a quarter or so Google will update its algorithm announcing which have been rejected this time and which practice will be considered from onward. 

The site owner realizing the need will ask SEO team to update the site and change the link building pattern to boost rankings. Really this would be a funny thing to act on Google’s WISH..

The keywords ranks after each update will drop and all the old links so far were built will be removed ASAP.  The site will look unoptimised and needs to be optimised according to new Google’s LAW.

I think there should be a team to remove all old links made by any SEO company. The team will observe all the link removal mails are treated properly. Because it will not be possible for any SEO company to follow up all the link removal mails they will send. The new team will look into this issue.

Another contact I think should be made between the 2 sites performing any link exchange, that the links will be removed after each Google update; of course, mails should be exchanged before removing any link. There will grow a good relation among all the sites indulged them into the link exchange game.  A good example will be of brotherhood…  No doubt Google will help SEO people to develop a good brotherhood. What a great job Google has done!! Hats off to Google…